The need for convenient renewable energy services

At the moment society uses fossil fuels under the misperception, or perhaps misguidance from the suppliers, that they are the only realistic source of energy for us. However, there are several other materials and processes that are viable sources of energy, that don't have many of the negative effects of using fossil fuels.

Also, bio-fuels potentially have many positive implications for many elements of society, whereas the fossil fuel industry, as it is, benefits only a few highly powerful (politically as well as economically) businessmen. They make sure of this by maliciously and dishonestly seeking to maintain a monopoly over the attainment and trade of earth's limited stock of fossil fuels.

It's like a gold mine convincing people that you can only build using gold, and actively intimidating anybody who tries to sell another building material with their political influences and monetary power.

More and more people are beginning to learn about the disastrous effects of burning fossil fuels (not to mention the fact that they will soon run out). Seeing the need for an alternative source of energy, the average person now knows a thing or two about renewable energy and similar things. This is great progress.

However, the vast majority of people have not yet taken the most vital step, which is to implement these alternative sources of energy. Knowing the solution doesn't solve a problem, only implementing a solution does.

Sadly, even those who are interested in putting sustainable systems into practice (e.g. using bio-fuels as opposed to fossil fuels) find that it's hugely difficult because there are no convenient services offering these alternatives.

Only a very determined and small percentage of society – as things stand – ends up putting more sustainable and all round beneficial ideas into practice. Hopefully, they reap the various rewards of their pioneering efforts, and feel less and less alienated by a society that is maturing in its knowledge about these matters.

It seems that we humans are creatures of habit, and it takes time for us to absorb new ideas, and longer still to consider changing the way we live to respond to what is required of us (even when these changes are favourable to us and earth's community as a whole).

So if the habits of a society are going to change for its own good, Joe and Jane Bloggs need a convenient service, which offers them the opportunity to make a decision. Joe and Jane Bloggs, who work hard to make a living, perhaps don't have the energy to spend the time researching such things as bio-fuels, and then put the various conditions in place to actually use them. But, if on their way to work, they pass a fossil fuel station, and then next door, a bio-fuel station – the option is then there for them.

There needs to be big fat, obvious, renewable energy services next to all the other big fat businesses, in order for a sustainable system, to have a chance of becoming a society's habit.